I saw this headline above a few months back when I was searching the Business listing on Craigslist. Usually this category is filled with “scam” ads wanting to involve you in multi-level marketing or selling you advice on starting your own internet business - but this ad caught my eye.

Vacancy rates of commercial properties are increasing and rents are lowering. Renters can get a better location for less money and it is even possible to lock in the lower rental price for the amount of years that fit their business needs. Because of the changing market conditions, landlords need to find different ways to find renters besides just lowering their rental prices until they go broke.

Property owners are business people also. They have bills to pay, just like you and me. The landlord that ran this ad wanted to keep her properties rented and came up with a unique way of marketing them. I am not going to speculate on which way she was going to “invest” in your business; there are a lot of ways to work that out. The key point is that she came up with a way of marketing her business that set her apart from the rest.

When you consider different options for marketing your business, be sure to look at ways that make you stand out from the rest of the clutter. People will notice you. I noticed this ad. I also noticed that she isn’t running it on Craigslist anymore.

If done right, Craigslist can be a great advertising and marketing source. In a future article, I will give you some quick tips on how to use Craigslist effectively to promote your business.

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