Bruno, We Hardly Knew Ya.

The good news for Bruno is that it won the box office derby this weekend.

The bad news is that the 72-hour old film is, in Hollywood's mind, officially dead...stillborn amid scathing review and a relentless tide of word of mouth.

Anyone who has seen one of our Wizard Of Ads partners do our marquee presentation about society's shifting pendulum will recall a portion of the presentation where we discuss the muscular beast of technology.  In what has to be a case of Keynote imitating life, even our examples (GIgli, The Hulk) seem relatively tame by 2009 standards.  Bruno saw an estimated $20 million of its $30 million dollar weekend box office on Friday.

It led film commentator Sharon Waxman to write that "Social networking (is) making Friday the only day that counts," her point being that all the marketing in the world can take a film only so far.  Come showtime, the audience will let each other know what the real score of the game (film) is.

OMG.  i <3 Bruno!

Check out the story here.
 

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