“Ethologists have begun to identify regular, blindly mechanical patterns of actions in a wide variety of species.

 

Called Fixed Action Patterns, they can involve intricate sequences of behaviour…. …A fundamental characteristic of these patterns is that behaviours that compose them occur in virtually the same fashion and in the same order every time. It is almost as if patterns were recorded on tapes within the species….. CLICK and the appropriate tape is activated; WHIRR and out rolls the standard sequence of behaviour”

 

Dr Robert B Cialdini, Ph.D

 

 

“The Human Being is the only animal that thinks about the future....As one philosopher noted, the human brain is an “anticipation machine,” and “making future” is the most important thing it does….Rather than saying that such brains are predicting, let’s say they are nexting….Whatever you are thinking, your thoughts are surely about something other than the word with which this sentence will end. But even as you hear these very words echoing in your very head, and think whatever thoughts they inspire, your brain is using the word it is reading right now and the words it read just before to make a reasonable guess about the identity of the word it will read next, which is what will allow you to read so fluently”

 

Daniel Gibert

Professor of Psychology

Harvard University

 

 

 

“For more than four years I’ve taught that the Emerald City of Human persuasion is the prefrontal cortex (the part of the brain responsible for all decisions, planning, and judgement), that Broca’s area is the all-important tollbooth at the entrance to the Yellow Brick Road (the dorsolateral prefrontal association area) and that the toll required at Broca’s tollbooth is surprise – specifically, unpredictable words  in unusual combinations.”   

 

Roy H Williams

Chancellor – Wizard Academy, Austin, Texas

 

 

 

A very unique tool; a well designed and properly implemented Teaser Campaign can catapult your business to the Procedural Memory of your Target Audience.

 

If you need any help, let me know.

 

 

Coach Scott