In “fly over” country there is a very large segment of people, people like me, who live in small towns across America.  In my view, many in the media, and ad agencies on the east and west coasts, believe that what we think here in “fly over country”  is not very important. They believe we are too stupid to “get it”. It seems like much advertising is written for the people in big cities and highly educated.  The rednecks and goobers call them the artsy fartsy crowd.

You remember Goober right? He was on The Andy Griffith Show, played by  actor and comedian named George Lindsey played the part. Gomer Pyle  on the show ( played by Jim Nabors) also was a goober. You know what rednecks are too right? They are red around the back of their neck from fishing, or farming or hunting, riding bulls in a rodeo, or some other really Redneck or Goober activity. They mostly live in places like Possum Trot, or Monkey’s Eyebrow, Kentucky or Bland Missouri. They have cell phones, and they buy stuff like guns, pickup trucks and SUV’s. They buy cigarettes, cigars, Budweiser, Jack Daniels and lots of Cadillac’s. (Remember Elvis?) They are country music fans and buy billions of dollars of CD’s of people like Ray Stevens, Charlie Daniels, Larry the Cable guy, Jeff Foxworthy and lots of other redneck and goober stuff.  These people I’m talking about are the ones watching reruns of Hee Haw on RFD TV.

Can the rednecks and goobers understand clearly what you are saying in your ads?

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