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Strategy Advertising
Microsoft's Bing Search Engine		 About Joshua A. Stevens
9/24/2009 2:10:00 PM | Source: youtube.com/watch?v=... | Read About: Joshua A. Stevens

                                                                                             

"...an ad should be simple enough so that it is the strategy."

              --Al Ries & Jack Trout, Positioning, p. 207

 

In the above linked 30 sec. TV spot, JWT has positioned Microsoft's Bing well; they're up against a competitor that already owns the human mind for seach engines.

So rather than fight it out with Google, Bing created and claimed a new position in the search engine marketplace...

"Decision Engine"



Read About Joshua A. Stevens
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