The Wizard of Ads® Partners Present...
The Portal of Canadian Small Business
The Canadian Small Business information portal is designed to link you to the best business related stories and content on the web, brought to you by the Wizard of Ads Partners. Wizard of Ads, Inc.® is a research and consulting organization with branch offices in Canada, the United States, Central America, the United Kingdom, and Australia. Our contributing editors are available as instructors and consultants to help you achieve your advertising and marketing objectives. As a visitor you can share stories with digg, DEL.ICIO.US, and Technorati.
Add to Technorati Favorites
IN FLANDERS FIELDS
Refecting on the Remembered
About Scott Fraser
11/11/2009 11:12:00 AM | Read About: Scott Fraser

 

In Flanders fields the poppies blow
Between the crosses, row on row,
That mark our place; and in the sky
The larks, still bravely singing, fly
Scarce heard amid the guns below.
We are the dead. Short days ago
We lived, felt dawn, saw sunset glow,
Loved, and were loved, and now we lie
In Flanders fields.
 
 
 
Take up our quarrel with the foe:
To you from failing hands we throw
The torch; be yours to hold it high.
If ye break faith with us who die
We shall not sleep, though poppies grow
In Flanders fields.
Lt.-Col. John McCrae (1872 - 1918)
 


Read About Scott Fraser
Category: General Add to Technorati Favorites

TEASE ME
Scientific Reasoning supporting a Teaser Campaign
About Scott Fraser
7/21/2009 11:12:00 AM | Read About: Scott Fraser

 

“Ethologists have begun to identify regular, blindly mechanical patterns of actions in a wide variety of species.
 
Called Fixed Action Patterns, they can involve intricate sequences of behaviour…. …A fundamental characteristic of these patterns is that behaviours that compose them occur in virtually the same fashion and in the same order every time. It is almost as if patterns were recorded on tapes within the species….. CLICK and the appropriate tape is activated; WHIRR and out rolls the standard sequence of behaviour”
 
Dr Robert B Cialdini, Ph.D
 
 
“The Human Being is the only animal that thinks about the future....As one philosopher noted, the human brain is an “anticipation machine,” and “making future” is the most important thing it does….Rather than saying that such brains are predicting, let’s say they are nexting….Whatever you are thinking, your thoughts are surely about something other than the word with which this sentence will end. But even as you hear these very words echoing in your very head, and think whatever thoughts they inspire, your brain is using the word it is reading right now and the words it read just before to make a reasonable guess about the identity of the word it will read next, which is what will allow you to read so fluently”
 
Daniel Gibert
Professor of Psychology
Harvard University
 
 
 
“For more than four years I’ve taught that the Emerald City of Human persuasion is the prefrontal cortex (the part of the brain responsible for all decisions, planning, and judgement), that Broca’s area is the all-important tollbooth at the entrance to the Yellow Brick Road (the dorsolateral prefrontal association area) and that the toll required at Broca’s tollbooth is surprise – specifically, unpredictable words  in unusual combinations.”   
 
Roy H Williams
Chancellor – Wizard Academy, Austin, Texas
 
A good marketing campaign invokes AIDA:
 
Attention
 
Interest
 
Desire
 
Action
 
 
A very unique tool; a well designed and properly implemented Teaser Campaign can catapult your business to the Procedural Memory of your Target Audience.
 
If you need any help, let me know.
 
 
Coach Scott


Read About Scott Fraser
Category: ASB Peer Groups Add to Technorati Favorites

COMPOUNDING the "W"
Warnings of a Personal Nature
About Scott Fraser
6/23/2009 8:52:00 PM | Read About: Scott Fraser

 

 
I could hardly think. I was dazed and confused.
 
I needed to put numbers on the spread sheet but had to keep erasing them because they just weren’t the correct ones.
 
“Whatever I ate sure has brought on fatigue”, I thought out loud.
 
So, I took some quick deep breaths and tried to refocus.
 
It did not work.
 
I stood up, walked around and tried to wake myself up.
 
It did not work.
 
“This is a serious case of head nods”, I thought to myself.
 
I went to the basement and spoke to Karen about the merits and procedures of inventory control. I was having trouble keeping my thoughts straight. I was thoroughly confused.
 
What was this?
 
I had worked lots of hours as of late. Nothing too far out of the ordinary - it was close to my regular pace.
 
I had felt exceedingly tired as of late; my ability to concentrate had diminished dramatically.
 
 I thought to myself, “wow, this is serious burn-out. It must be an accumulation of hours. It seems like I have really done some damage this time.”
 
I walked over to the building next door [which I have under renovation]. I spoke with Rob [the Carpenter], gave him his cheque and said that I was going home as a result of not feeling well.
 
On the way back to the station I felt a tightening of the chest, jaw pain, broke into a cold sweat and had trouble breathing. I was nauseous and felt dizzy.
I could see [not well] but it was tunnel vision.
 
I could hear but became confused when more than one person spoke at once.
 
I could not speak but without a long pause after a question and a tremendous amount of determination. The sentences consisted of one, maybe two words at best.
 
A little from left field but, is this what it is like to be Autistic?
 
I walked into the store and asked Debbie to call 911. She gave me a wry smile and asked for whom she should call 911. “Me”, I said calmly. She gave me a second look, did not detect the normal jesting and josting [that goes on] and made the call.
 
Three thoughts went through my mind:
 
  • I needed to sign some cheques so business could continue in my temporary or permanent absence.
  • I needed to contact my family to let them know I loved them.
  • I wanted to go somewhere outside [behind the building] so that the arrival of the ambulance did not make a big scene inside the store.  
 
I could not get focused enough to do any of these.
 
The ambulance came, started oxygen and an IV, administered a shot of nitro and carted me away.
 
When I was being placed in the ambulance, my sons Josh and Sean came up to the ambulance door and tried to make eye contact. I did everything in my power to try and acknowledge them and put them at ease. I wanted to let them know that “dad was OK and that this was merely a pre-cautionary measure”. I mustered, with all my strength and focus, a miniscule wave from the hip. It did not do what I had intended.
 
As a brief [background] detour, I played football at one time. I remember once I broke my thumb and continued to play – for days. I did not tell Mom and Dad. When I finally succumbed to the pain and confessed, it had to be re-broken. Filled with morphine, I joyously watched as our family doctor broke it a second time. Joyously (?) you say? Yup. Oh yeah, it was the hardest I had ever laughed. What, in particular, did I find funny about such an excruciating event? Absolutely everything.
 
It was discovered that I had quite an allergic reaction to morphine. It caused me to laugh hysterically until the effects of the drug dissipated.
 
When I arrived at the hospital, it still felt like I had backed down a tunnel. The light at the other end was incredibly small and my focus arduous, although it had not deteriorated since the ambulance attendants began the drip.
 
The attending physicians and nurses began with a battery of tests; from blood, to blood pressure, to EKG, x-rays, etc.
 
While I was awaiting the second blood test, which needed to be done 4 hours after the first, I began giggling. The giggle grew to a laugh and before I knew it I was howling uncontrollably. Holding my mouth to force solitude, I would snort through my nose and be                off again on my laugh track.
 
This went on for 2.5 hours. (Hey, all you intuitives, are you seeing a pattern?)
 
 The Medical Staff took me off the oxygen and I began to feel the same symptoms; tightness of chest, eratic breathing, etc, They put me back on oxygen immediately.
 
Then my intuition kicked in.
 
I was staring Garfield (the Cartoon Cat) in the eyes when I exclaimed, “you don’t belong here”. I took Garfield and threw him in the garbage.
 
You see, Garfield (the Cartoon Cat) had been faithfully following me around for approximately three weeks. Everyone, young and old, commented on Garfield. They thought he was cute. They were especially surprised that Garfield and I would be hanging around together; we just did not seem compatible.
 
Actually, truth be known, Garfield was plotting my demise.
 
You see, Garfield was a plaster; a Children’s Compound W plaster. You know, the one with a little circle in the middle? It contains the magic potion to rid warts.
 
“Remove medicated pad from backing paper by pulling from center of pad. Then apply. Repeat procedure every 48 hours as needed (until wart is removed) for up to twelve weeks.”
 
So, I did; faithfully.
 
When I removed the plaster during the episode, I began to feel better. Eventually I removed the oxygen myself as things improved.
 
The Doctor came in around 10 pm (this had all started at 3:30 pm) and told me my heart was fine and that I could go home.
 
I tried to explain my revelation and asked him if he could check my blood for an allergic reaction. The Doctor, without looking me in the eye, flatly refused.
 
The next morning I followed up on my hunch; here is what I found:
 
Compound W has a 17% Salicylic Acid concentration.
 
Salicylic acid (from the Latin word for the willow tree, Salix, from whose bark it can be obtained) is a beta hydroxy acid (BHA) with the formula C6H4(OH)COOH, where the OH group is adjacent to the carboxyl group. This colorless crystalline organic acid is widely used in organic synthesis and functions as a plant hormone. It is derived from the metabolism of salicin. In addition to being a compound that is chemically similar to but not identical to the active component of aspirin (acetylsalicylic acid), it is probably best known for its use in anti-acne treatments. It is poorly soluble in water (0.2 g/100 ml H2O at 20°C).[2]
 
 
Here are the side effects of Salicylic Acid use:
 
 
 
 
“Salicylic acid preparations are usually well tolerated. Mild stinging may occur especially on broken skin and when higher concentrations are used. Salicylic acid can irritate or burn healthy skin so it is important to keep the medicine confined to the affected area(s). Check with your doctor if you:
  • experience moderate or severe skin irritation (particularly if not present before use of this medicine)
  • flushing
  • unusually warm skin and reddening of skin
Salicylic acid poisoning with topical preparations is rare. Symptoms of poisoning include confusion, diarrhoea, nausea, vomiting, dizziness, headache, rapid breathing, continuing ringing or buzzing in ears, severe drowsiness. “
 
A concentration of over 5% can cause Salicylic Acid Poisoning.
 
Following up, I had four doctors tell me that it was impossible; I had not suffered from Salicylic Acid poisoning.
 
The fifth one, a pharmacist for five years who went to medical school and became a surgeon, told me that it was possible.
 
She also told me that Salicylic Acid increased in strength over time. When I explained that the plasters I used had been expired for a few years, she said it was not only possible but quite probable that I had suffered a poisoning.
 
The increased strength can happen right across the board. She said, for example, that expired Aspirin would take on a smell of vinegar and be more potent than first produced.
 
So, there you have it.
 
Why did I write this story?
 
Four out of five Doctors told me that it WAS NOT Salicylic Acid Poisoning yet could not identify what it was.
 
I persisted until I was satisfied with a diagnosis.
 
How many of you have experienced a similar event and walked away dissatisfied yet accepted the [lack of] diagnosis?
 
Again, from left field, is Autism caused from a constant barrage of allergic reactions and [to an extent] poisonings?
 
I do not know but my beagle is running rampant.
 
Perhaps I can leave you with this:
 
Please be careful when administering products with Salicylic (Wart remover) or Acetylsalicylic Acid (Aspirin, Bufferin, etc). Make sure you or your children are not exhibiting early signs of the aforementioned side effects.
 
In particular, discard all out-of-date creams, pills and solutions; even if they are expired by only a day.
 
Remember, the poisoning I experienced happened over three weeks, not three minutes, hours or days; very subtle, very dangerous.
 
Hug your kids.
 
Coach Scott
 
 
 
 


Read About Scott Fraser
Category: Miscellaneous Add to Technorati Favorites

THE TEENAGE BRAIN
Scientific proof in support of Positive Coaching
About Scott Fraser
5/22/2009 11:50:00 AM | Read About: Scott Fraser

 

If you are familiar with “hypothermic” reaction you will know that the body will
restrict blood flow to the extremities or what it considers to be non-essential parts of the
body in order to survive. In other words, when in a situation whereby the
[limbic system of the] brain decides survival is paramount, it will send blood only
to the essential organs.
 
So far so good?
 
The reason why we humans are alive today and the dinosaurs not, is that we have a
very active and accurate limbic system. It is the “fight or flight” part of our brain;
it has been with us since the beginning of time. For example, if you are walking in
the dark and hear a distinct and angry growl, you will most likely flee first and then
investigate later thus saving yourself from [what you perceive as] imminent danger.
 
Here is the punch line.
 
The prefrontal cortex of the brain, which is located at the front of your brain behind
your forehead [skull], is responsible for judgement and planning. It was the last add-on
of the brain. As a result of being the last add-on, it is not considered by the limbic system
to be an essential body part for survival. Therefore, when the body comes under stress,
the limbic system will restrict blood flow to the prefrontal cortex in the same manner that
it does the hands and feet when experiencing hypothermia.
 
So, if your child is under stress (ie. is being yelled at for making mistakes) the blood flow
will be restricted to the prefrontal cortex and he/she will likely make the same mistake
again and again. Therefore a positive environment with “sandwiching” will maintain
self-esteem and blood flow will continue to the proper [brain] parts and produce better,
long-term results.
 
In my books it is not about winning and losing: it is about personal and team achievement
which in turn equals fun.  
 
I have coined it “Self-Actualization through Sport”.
 
Hug your kids.
 


Read About Scott Fraser
Category: ASB Peer Groups Add to Technorati Favorites

Weighing the Social Contribution
Social Balance Sheet
About Scott Fraser
4/22/2009 2:20:00 PM | Read About: Scott Fraser

 

We do a lot of business with Just Us! Coffee Roasters Co-operative, a local roaster who sells only Fair Trade, organic products.
 
I was reading over their Annual Report when I came across a very interesting part of their financial documentation; it was their Social Balance Sheet!
 
Here is their definition:
 
“A Social Balance Sheet is meant to communicate social and environmental information linked to the strategy, operations, activities and impacts of a business. It is
a synthesis of a company’s activities and investments which should complement and make concrete its
social role and reflect the social benefit that it has achieved over a given period of time. As a social enterprise committed to Fair Trade, Just Us! has
made social responsibility a centraltheme in its
strategic planning, committing significant financial resources, effort and time to support changes in international trade relationships while supporting the community locally”.
 
 In this particular Social Balance Sheet there are four
main categories:
 
The first category is Revenue:
  • it covers Gross Revenue, EBIT and Wages.
 
The second category is Social Indicators. It encompasses:
  • Income Tax paid
  • Profit Sharing with Employees and Producer Groups
  • Fair Trade Actions and Donations
  • Fair Trade and Organic Premiums paid to Producers
  • Monies to JUDES (Just Us! Development and Education Society)
  • Loans to Producers
 
The third category is Environmental Indicators. They are:
  • Cost of Natural Step Planning Activities such as sustainable energy,recycling, compostable cups, etc.
 
The last category is Labour Indicators. Numerous sub-categories including:
  • Employee benefits – mentioning the Health Plan, 4 extra paid holidays, a living wage (above minimum wage), maternity leave with “top-up” and travel opportunities
  • Cost of Employee Training
  • Average Wage
  • Ratio of highest to lowest wage
  • Number of Women to Men employees
  • Number of women and men employees in Management Positions
The Civic Cycle is in full swing.
 
Are more companies soon going to feel the need for such a Balance Sheet?
 
In whole or in part – I believe it will be demanded by the intelligent consumer.
 
Coach Scott


Read About Scott Fraser
Category: ASB Peer Groups Add to Technorati Favorites

Rhyming Timing
Black Margin
About Scott Fraser
3/26/2009 9:19:00 AM | Read About: Scott Fraser

 

“History does not repeat itself; but it rhymes”.
                                                                                                       -Mark Twain
 
The Stock Market crash of 1929 has been blamed on “Margin”.
 
The definition of Margin [in this case] is the percentage of financing available to purchase stocks. In 1929, the Brokers would finance up to 80 percent of the stock price.
 
Supplementary responsibility lies within the availability of credit from the Financial [Lending] Institutions. Credit was readily available to buy stocks; people were leveraging everything they had to “cash in”.
 
Charles F.W. Burns, a floor-seller at the time, stated that he owned shares to the tune of approximately $4000 just before the crash. They were sold on Black Monday for which he received $13.90. If he would have waited until Tuesday, he would have owed $5000.
 
He said a wealthy millionaire was on a world cruise at the time. When he arrived home, his portfolio was in the red. He apparently never recovered from his losses.
 
In a 1969 interview, Pierce Bunting, then Governor of the Toronto Stock Exchange, said that based on the 1969 margin requirements (financing to a maximum of forty percent, (not eighty), the likelihood of the Stock Market causing an economic downturn and losing billions of dollars in value is highly improbable; “Although I am not prepared to guarantee anything”.
 
Mr Charles F.W. Burns said we were much more intelligent today (1969) than in 1929. “We have an unprecedented [at least] 40 people with their MBA in
our firm; more than ever before”.
 
Do you think that Mr. Burns and Mr. Bunting could have ever predicted the sub-prime meltdown?
 
Could they have predicted the stupidity even though we have more people with their MBA’s than ever?
 
Let’s review:
 
Promoted by the Government of the day and other Lobby Organizations, Sub-prime mortgages drive the housing market.
 
The housing values become inflated. As stated by a US Banking official: if you could “fog a mirror” , you were given a mortgage.
 
Lots of enticing offers to go with that new house:
 
You must purchase new furniture, appliances
and electronics at 0% financing and no payments
for two years.
 
How about a new car with 0% financing
and no payments for 6 months?
 
Domino effect:
 
China goes crazy manufacturing all this unnecessary
stuff for us.
 
Their economy heats up like never before.
 
They cannot buy enough refined petroleum.
 
Oil Companies become greedy - Petroleum reaches $1.50 per litre ($4.50 per US gallon) by 2008 – this has everything to do with the demand from China and India – not a whole lot to do with price per barrel.
 
Oil Companies experience record profits.
 
Ethanol starts being produced.
 
Corn is used for petroleum instead of food;
places such as Mexico, who have corn
as a food staple, are hit hard.
 
Wheat crops are abandoned for corn crops so they can produce more ethanol.
 
Flour triples in price.
 
Inflation.
 
Transportation companies are forced to
levy fuel surcharges.
 
Inflation.
 
People are starving.
 
Inflation.
 
Sub-prime mortgages start turning into prime plus mortgages and the lenders want principle plus interest. As a result, some mortgage payments quadruple.
 
People are homeless.
 
Some houses are worth 25% of what they were purchased for during the sub-prime boom.
 
Rhetorically: No shit, sherlock! Is that not what they were worth originally?
 
Large and small Retailers going bankrupt.
 
Trillions in Government bail-outs.
 
Welcome to the crash of 2008; recession of 2009.
 
Does anyone hear the rhyme from ‘29?
 
 Coach Scott


Read About Scott Fraser
Category: General Add to Technorati Favorites

3 R's
Reasoning, Resilience & Responsibility
About Scott Fraser
2/21/2009 7:15:00 AM | Read About: Scott Fraser

 

As a brief aside from business, I would like to introduce you to my partner, Lyndsay Fraser. Lyndsay is a fabulous Learning Disabilities Specialist who achieves incredible results with her caseload of students.
 
We often have lively and deep discussions about education, society, economics, business and coaching over our morning coffee which usually starts at 5:30am.
 
Recently, Lyndsay has been completing her Masters of Education at Acadia University. She asked me to proof her latest reflection. I felt I should share it with all you parents out there; read on and you will see why.
 
 “3Rs + A Rich, Diverse Curriculum + 3Rs = Active, Productive Citizens”
 
I recently read an article entitled Excellence for All by Robert J. Sternberg. His words reflect my deepest concerns as an educator:
 
“Our society is moving in the wrong direction. If we continue to turn our schools into test- preparation centers, we are neglecting the important three Rs of reasoning, resilience and responsibility. What’s more, test prep is not even an adequate way of teaching the first three Rs. We need to educate students, not merely prepare them for tests. We need to immerse them in the full range of curriculum, including music, the arts and physical education. We must not just concentrate on the top, bottom, middle or statistical average of the distribution. We must concentrate on all students and teach them how to be active, productive citizens in a rapidly changing world.”
 
This reflection will focus on the importance of teaching the three Rs of reasoning, resilience and responsibility.  In my work with students with learning disabilities (an at-risk population) I teach these skills. They are ‘big picture’ skills that allow students to find ownership of their education and make it more meaningful to them.
 
Reasoning encompasses creative, critical, analytical, practical and ‘wise’ thinking. These are skills that all people need to be engaged and active citizens of the world. In today’s world, knowledge is at our fingertips whenever we need it. Reasoning skills are more elusive and require practice.  When we intend for students to genuinely understand curriculum content, we have to go deeper, ask meaningful questions, discuss/ debate, explore, apply. Many of the students on my caseload have difficulty with information processing. They need to be consistently guided to ‘go deeper’. Educators would reach more students including those ‘at-risk’ if they consistently designed their lessons for understanding.
 
Resilience refers to persistence in achieving goals despite the obstacles life places in our way.”                                                                              -Sternberg
 
Resilience involves the confidence to follow your own path, persevere, determine goals and believe that you can reach them. If I were to pick a key word out of all of the above, it would be ‘confidence’. My belief in students while nurturing their self esteem is paramount in the work that I do. It gives them the courage to find their way. If we, as educators do not make the effort to have our students feel that they are valued and that they belong, they will not learn to be resilient and they will not self actualize.
 
Responsibility covers the ethical and moral dimensions of development”
                                                                                                -Sternberg
 
Responsibility means knowing right from wrong, doing the ‘right’ thing, working for the common good and valuing/ have empathy for others. I  
often discuss leadership qualities with my students. I tell them that true leadership is about service to others. Before people can lead in a positive and productive way, they must first accept responsibility for themselves and for their actions. Several of my students have become leaders in their own right. They understand what it is to face adversity and have taken personal responsibility for their journey. They have the insight to empathize with others and are ethically and morally respected. Responsibility and leadership are inseparable. If we value these things in terms of the kinds of citizens we want to produce, we must train and acknowledge the development of these skills. We do this by establishing a caring climate of expectation for all students and by explicit teaching of what it means to be responsible to yourself and others.   
 
 In order to teach these ‘other’ three Rs, we need to model an appreciation for diversity and recognize diverse forms of excellence. We need to facilitate multi modal learning and remember to use content as a vehicle for developing practical and creative thinking skills. We need to ensure a climate of care within which individual opinions and perspectives are valued. Sincerity, integrity, reciprocity and compassion are the ‘big picture’ educational goals for all our students; our future society. Knowledge without the ability to think, and in the absence of positive human attributes, is decidedly incomplete. 
 
- Lyndsay Fraser
 
Thanks Lyndsay.
 
I love your insight.
 
Coach Scott
 


Read About Scott Fraser
Category: Miscellaneous Add to Technorati Favorites

MARY HAD TWO LITTLE LAMBS
Complaint Etiquette,,,,,,,,with a twist
About Scott Fraser
6/25/2008 3:22:00 AM | Read About: Scott Fraser

 

Stacey [the Manager] called and told me of an incident with a customer. Apparently one of the team-members had attended to a lady (we will refer to her as Mary) at the full-serve [petroleum] pumps. We had checked her oil, put in a litre of oil, closed the hood and left the oil cap off. After a three hour drive to her destination, Mary discovered what had happened and called us from there; she was angry.
 
Stacey is an NF; a real relationship person who doesn’t like controversy. Given the circumstances, I agreed to handle this one.
 
Mary had bought $50 worth of gas and a litre of oil for a total of $55. The gross profit was $1.75. Yes, that is correct; $1.75.
 
As requested by Stacey, Mary called again when she made it back to town. I listened to her story and she agreed to meet with me.
 
Mary brought her car over for me to view. Due to the missing oil cap, lubricant had spewed under the hood and wind resistance helped it under and overcoat the vehicle. Although mechanically sound, it was an esthetic mess.
 
When I asked Mary what we could do to “make it right” she told me straight out that she wanted her money back for the gas and oil as well as her car cleaned.
 
Financial analysis: The cost of reimbursement was going to be approximately $155 (one hundred and fifty-five dollars) and I the business had made a whopping $1.75 (one dollar and seventy five cents) gross profit. A [minimum] net loss of $153.25 on that transaction.
 
I agreed, wrote her a cheque, had her car cleaned and moved on.
 
Mary assured us that she was completely satisfied and would tell her friends.
 
All that just to keep one customer happy and coming back. Right?
 
No. Mary never came back.
 
Will Mary ever come back?
 
No, not likely.
 
Did I know this when I agreed to the compensation?
 
Yes.
 
Did she tell me outright that she wasn’t coming back?
 
No.
 
How then, did I know such information?
 
Well, when Mary showed up to speak with me she had her two daughters, ages 4 and 2, in the car.
 
Mary’s 3 hour drive was to her home town where she planned to finalize details regarding her recent separation. I gathered from her trembling voice and shaking hands that it was a little messy.
 
Mary had gathered her magical stuff and moved 3 hours away from friends and family to prove she could make it on her own. There were lots of obstacles in her way but she was damn-well determined she was going to prove her viability.
 
Single mom, two daughters; she has her work cut out for her. And, she knew it.
 
When trying to justify her request for having her car cleaned, she described it as “old and decrepit” and softened it with “but it’s all I have to get me and my daughters around”.
 
“A Brand is simply the total of all mental associations, good and bad, that are triggered by a products name” – Roy Williams
 
Good branding is salience times repetition.
 
During my conversation with Mary, I realized that we (the gas station) had become synonymous with those salient obstacles that stood in Mary’s way. We had threatened her [post separation] existence.
 
In short, with a repetition of one, we had become a very “salient, bad mental association”.
 
Was $155 going to fix that? Not on your life.
 
Mary needed to get this dealt with and wisped from her mind space.
 
So we expeditiously did knowing that she would [most likely] never frequent the establishment again.
 
What mattered most to us was that Mary was, once again, ready to face the bigger battles that threatened her survival.
 


Read About Scott Fraser
Category: Book Reviews Add to Technorati Favorites

Father's Day
Step into the World of Third Gravitating Bodies
About Scott Fraser
6/17/2008 5:58:00 AM | Read About: Scott Fraser

 

"A man is LOVED not for how tall he stands, but for how often he bends to help, comfort and teach."

                                                                      - Hallmark Cards

Enjoy the world of chaos, third gravitating bodies , the omni-dimension and ......unconditional love.

Happy Father's (and Mother's) day.

Coach Scott

 



Read About Scott Fraser
Category: Miscellaneous Add to Technorati Favorites

Trade Yer Cow
Decisions, Decisions
About Scott Fraser
5/9/2008 6:29:00 AM | Read About: Scott Fraser

 

Far Side of the World: "My Grandfather ran away from home at age 13, jumping from the second story window of a clapboard house on a pleasant looking neighborhood street above the harbour at Sydney, Nova Scotia. He did not return home until he was 84 years old. Talking to him after his return home, he simply said that things hadn't changed much since he had left. Before Alzheimer's disease erased his memory, I took my father up to Nova Scotia to visit our Canadian cousins and we stood in the window of that house looking down at the same view my Grandfather saw when he made his decision to see the world. Later that night over a lobster dinner, I asked my Dad what he was thinking when we stood there together at that window. He smiled and said, 'I'm glad as hell the old man jumped.' So am I, I replied
 
-          From the Jimmy Buffet web site
 
“Never hesitate to trade your cow for a bag of magic beans”
-          Tom Robbins
 
Is there anything that you have been waiting to do?
 
 
“Procrastination is the passive assassin of opportunity”.
 
See you on the boat.
 
Coach Scott


Read About Scott Fraser
Category: Book Reviews Add to Technorati Favorites

Next Page

: Courses & Events

Peer 2 Peer Groups

: Search


strict any/all

: Archives

From

To

: Latest 50 Articles

 ∞ How To Get A Free Yellow Page Ad

 ∞ I Dont Need A Business Plan, I Need A Survival Plan!

 ∞ Finding Work Where None Exists

 ∞ A Local Business Wake-Up Call

 ∞ Cell Phones and Credit Cards...

 ∞ Neilson Kicks Into High Gear

 ∞ How Technology Has Changed the World of Canadians

 ∞ Brands Seek Fans on Facebook

 ∞ IN FLANDERS FIELDS

 ∞ Get Up

 ∞ When I Saw Your Ad

 ∞ In Vehicle Ad Competition on the Way

 ∞ When the Spotlight Shines

 ∞ Strategy Advertising

 ∞ DVR's -- the Silent Killer of Television Advertising

 ∞ Free Air To Customers

 ∞ Auto Ought to Pick Up

 ∞ PC as TV

 ∞ Online Video

 ∞ Want to go into business for yourself?

 ∞ Topology and Telemarketers

 ∞ Wizard of Freelance Copywriting

 ∞ (:60) @ Wizard Academy

 ∞ Magazine Advertising

 ∞ Follow us tweet by tweet

 ∞ Ads that Compromise

 ∞ The New American Expense

 ∞ Marketing to Rednecks and Goobers

 ∞ "Eets Going to Be Au-K"

 ∞ A Simple Advertising Mistake that Could Be Costing You (at least) $1000 a Month

 ∞ DIY Word of Mouth Triggers

 ∞ TEASE ME

 ∞ United Breaks Guitars

 ∞ On Social Networking and Marketing Velocity

 ∞ Taking Chances

 ∞ Interactive and Internet Don't Always Go Together

 ∞ Merchandising Your Free Downloads

 ∞ Tips for posting ads on Craigslist

 ∞ Let Your Landlord Invest In Your Business

 ∞ COMPOUNDING the "W"

 ∞ The Building Blocks Of Organizational Culture

 ∞ Contributions Part 1

 ∞ Big Words - Big Marketing Lessons

 ∞ The Digital Media Future Is Here

 ∞ Product Integration

 ∞ Looking Ahead

 ∞ Wired for Stories of Transcendence

 ∞ Perspective through Incongruity

 ∞ Revisiting The Advertising Performance Equation

 ∞ You want free radio?