If pop culture has taught us anything, it’s that marketing to women is as easy as lumping female consumers into categories like mini-van driving “Soccer Moms” and sweater-knitting “Graying Grannies.”
Married
Two children
Lives in the suburbs
Juggles all the cooking and housework
Sounds pretty simple, right?
Puh-leez.
Like moths to a flame, companies have been pissing away money trying to sell to women using demographic gimmickry.
The bottom line: stereotypes don’t work.
But what will work? How exactly do you market to women? And what are the secrets to successfully connecting with the female consumer?
Ah, I’m glad you asked.
Michele Miller -- author of The Soccer Mom Myth and The Natural Advantages of Women -- will be in Denver on February 19th & 20th to teach you the science of marketing to women and how to tap into the massive purchasing power of female consumers.
How convenient is that?
Do yourself a favor: register to attend the Marketing Performance Equation 2-Day Workshop and learn how to connect with your female customer.
Still mulling it over?
I know. I know. Money’s tight now that we’re in a swirling mix of economic rot. I get it.
You can either choose to sit on your butt and do nothing, or you can pony up the $99 bucks and get to Denver for a rewarding two-days of ground breaking perspectives and principles that you can successfully apply to your business.
I for one hope to see you in Denver.
 Read About Tom Wanek
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