Our Team
Here’s our star-studded team of experts. Become successful like other people they’ve helped.
You can also see how they will help you and others. If you have any further questions, feel free to contact us or you can sign up to learn everything.
Michael Drew
Michael Drew is a book publicist, book marketer, and book promotion specialist.
He joined Executive Excellence Press in 1997 as a publicist and special sales coordinator. Two years later he moved to Bard Press in Austin, Texas, where he served as publicity, special sales, and events coordinator. When Bard Press was sold, he became Marketing Director for the newly formed Longstreet Press. He then became Marketing Director for Entrepreneur Press, which is owned by the publisher of Entrepreneur Magazine.
Six years ago, Michael started Promote A Book Inc. with the goal of helping authors realize their dreams of achieving “bestseller” status. To further pursue his goal, Michael recently established Promote A Book Media and Promote A Book Studios, both of which are extensions of Promote A Book.
To date, Michael has played a key role in creating 48 national bestsellers. He can be emailed at Michael@promoteabook.com.
Dave Young
Dave Young is an advertising and marketing optimization consultant focused on the needs of owner-operated businesses. He has worked with clients in the United States, C
anada, Australia, Great Britain, and Latin America. Dave is the author of the book Why We Blog , he’s the master blogger at BrandingBlog and GrokDotCom , and he’s a contributing editor at AmericanSmallBusiness.com .
Dave teaches winning tactics on how to implement a persona-driven writing strategy for developing your blog and book at the same time. And he’ll cover 8 quick & effective methods to drive traffic to your blog, including:
- Content management systems & blog platforms
- Specific blog techniques for generating comments & engagement/enragement
- Creating rich content (video, slideshows, podcasts)
- Social bookmarking and blog-ranking sites such as Digg, del.icio.us, StumbleUpon, and Technorati
- Using membership sites to create stronger relationships with your audience
- SEO technique Do’s and Don'ts
- Author Video Bios/Book Video Trailers
- PR syndication for your rich content
Chris Maddock
a writer- a speaker
- a writing trainer
- a marketing strategist
Chris ‘grew up’ in the Roy H. Williams Marketing Firm, home and business of advertising innovator and guru, Roy Williams (aka, The Wizard of Ads). Chris spent years there as its Director of Message Development. Presently, as a Wizard of Ads Partner, he acts as strategist and copywriter for strong, growing companies of all sizes. He teaches three classes at Wizard Academy:
- Advanced Wordsmithing
- Writing for Radio and The Internet
- Non-Fiction Writers
Quote: “Just learn to say the thing. That's all.”
Take a measure of the guy in a video, talking about one of his classes.
Mark Effinger
Mark Effinger has a 21-year history as an entrepreneur, consultant, and executive coach. Founding twelve companies, 
selling six, taking one into liquidation and one to Inc. 500, has provided his experiences and expertise with a fairly well-rounded scope.
Beginning in laser and scanning technologies, Mark invented, patented, manufactured, and marketed the number one selling laser display system, worldwide. Through acquisition, the company became one of the fastest growing private companies in the US, ranking 389th in the Inc. 500. Along the way he was a founder of Mere Image Design Group (Ad Agency), Eclipse Technology (Laser Advertising), Continuum Software (Desktop Software Utilities), Storm Systems (Residential Contracting), Access Communications (ISP), CFM (Technology Manufacturing), InterClient (Internet Software), ThoughtOffice (Innovation Software), and ExitPath (Consultancy).
Mark has held management positions in J.Stream (online content delivery), TechCoast.com (Internet and Venture Incubator), eAgency (Web-based and Wireless SFA for Insurance Agents), and IdeaFisher (Brainstorming Software).
He has held advisory roles in a number of startups, including PRWeb.com. Email Mark at ME@RichContent.com
